Brand visual design | Liangjiang Minsheng Hospital
重庆两江民生医院是一所由两江新区管委会重点引进的，集医疗、预防、保健为一体的高端医疗服务中心。医院靠近轻轨三号线童家院子站，建筑总面积近20000平方米，含门诊和VIP住院楼，批准床位249张，实际可开放床位达400余张，是方圆15平方公里内唯一一家大型二级综合医院。
民生医院拥有一流的环境、技术、设备，且平价的收费，我们以医院实力作为信用背书，提出“民生，为民而生”的广告语，以此为核心，向患者传达民生医院全心全意为广大患者提供优质医疗服务的宗旨。
在logo的设计上，我们选取了4大元素，以组合形成logo主体。蛇杖象征着民生医院的医疗属性和专业技术，天枰则寓意着民生医院追求人格平等，尊重服务好每一位患者。翅膀代表着生命力，寓意每位病患都能恢复健康，麦穗则表达了民生医院服务于民的态度和蓬勃发展的美好愿景。
最后我们用“健康未来，民生与您一路同行”等文案以及宣传画册的设计，向消费者表达民生医院真正关注每一位患者的健康，为每一户家庭里所有的成员，提供无时无刻的健康守护。
Chongqing Liangjiang Minsheng Hospital is a high-end medical service center that focuses on medical treatment, prevention, and health care. It is a key introduction by the Liangjiang New Area Management Committee. The hospital is close to the Tongjiayuanzi Station of the Light Rail Line 3. The total construction area is nearly 20,000 square meters, including outpatient and VIP inpatient buildings. There are 249 approved beds and more than 400 actual open beds. It is the only large-scale secondary general hospital within a 15-square-kilometer radius.
Minsheng Hospital has first-class environment, technology, equipment, and affordable charges. We use the hospital's strength as a credit endorsement, and propose the slogan "Minsheng, born for the people", as the core, to convey to patients the aim of Minsheng Hospital to provide quality medical services wholeheartedly for the majority of patients.
In the design of the logo, we selected four elements to form the main body of the logo. The snake staff symbolizes the medical attributes and professional skills of Minsheng Hospital, while the balance symbolizes Minsheng Hospital's pursuit of equality and respect for every patient. The wings represent vitality, implying that every patient can recover health, and the wheat stalk expresses Minsheng Hospital's attitude of serving the people and its vision of vigorous development.
Finally, we used copywriting such as "Healthy Future, People's Livelihood and You" and the design of promotional brochures to express to consumers that Minsheng Hospital truly cares about the health of every patient and provides constant health care for all members of every family.
