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品牌视觉全案设计 | 安诚担保

品牌视觉全案设计 | 安诚担保

Brand visual design | Hyder Guarantee



重庆安诚融资担保有限公司,隶属重庆市安全产业发展集团,是一家市级国有控股的融资性担保有限公司。安诚担保依托重庆市安全生产监督管理局的专家技术力量和安产集团,主要定位于安全产业类项目融资担保及重庆市广大的中小企业融资担保业务,是全市独一无二的以安全产业客户群为基础、以安全产业融资担保为特色的专业型融资担保公司。


安全是安诚担保的核心文化,因此LOGO以“安字”与“a”字母进行设计变形,从五个点向中心聚集,旨在匹配企业融合发展的理念。图标采用象征金融属性的金色,文字以稳重深邃的黑色为主色调,强调品牌的行业属性和专业服务。



Chongqing Ancheng Financing Guarantee Co., Ltd., affiliated to Chongqing Safety Industry Development Group, is a municipal state-owned financing guarantee company. Relying on the expert technical strength of Chongqing Administration of Work Safety and the Safety Industry Group, Ancheng Guarantee is mainly positioned in the security industry project financing guarantee and the financing guarantee business of Chongqing's large-scale small and medium-sized enterprises. It is a unique professional financing guarantee company based on the security industry customer base and featuring security industry financing guarantee in the city.

Safety is the core culture of Hyundai Security Guarantee, so the logo is designed with the "An" character and the "a" letter, gathering from five points to the center, aiming to match the concept of enterprise integration and development. The icon uses gold, which symbolizes financial attributes, and the text uses stable and deep black as the main color, emphasizing the brand's industry attributes and professional services.



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WS DESIGN 2008-2024

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